Digital transformation. The perennial hot topic in financial services. And while you might know where you need to be, the best way to get there is usually a bit of a mystery.

XBank shows you how.


THE AIM XBank was created to move beyond the usual thought leadership pieces and get into the nuts and bolts of digital transformation – to prove why it's essential and show you the steps to getting it done.

The story unfolds in the form of podcasts, webinars, blog posts, project diaries, annual reports, research initiatives and more, and features real-life case studies, both past and present.

CLIENT  PS Financial Services

AGENCY  Publicis Sapient London, 2020

ROLE  Art Direction, branding, UX/UI

STATUS  online


Selected Works

LeafBar TeasBranding & Digital Design Direction

IKEA - Assembly Guide for a Better FutureEditorial Design & Art Direction

Southbound e-bikesBrand Design & Art Direction

EEZE iGamingBrand Design, Art Direction & Product Design

Unu HealthBrand Identity & Digital Art Direction

33 MachBrand Identity & Digital Art Direction

Mimar StudioBrand Identity & Digital Content creation

LoeweGlobal Brand Campaign

YSLBlack Opium Launch Campaign

XBankBrand Identity & UX/UI

Mercedes-BenzSLK Special Launch Actions

DisneyBeauty & the Beast Premiere

HipercorFresquicidad Campaign

Armand BasiIn Me Launch Campaign

IQOSPink & Blue Launch Video

Full EarthPackaging Design

HashtagBrand Identity

Hipercor"Saborea" Website