Versatile, robust and affordable e-bikes engineered for Southern African lifestyles.

Tear up a trail, conquer a climb, cruise around the country club and along the coast on a Southbound e-bike that suits your lifestyle.

Discover adventure. Discover Southbound bikes.

THE AIM To introduce a new look for Southbound and define the style for their new e-bikes.

Today, new and improved models, and a sharper, more focused Southbound brand, offer riders from all walks of life a range of best-in-breed e-bikes, world-class after-sales services, and a unique, e-bike anywhere experience.

CLIENT  Southbound e-bikes, 2022 

AGENCY  Lucky Beard, London (SA project)

ROLE  Brand design & design direction

STATUS  life

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Selected Works

LeafBar TeasBranding & Digital Design Direction

IKEA - Assembly Guide for a Better FutureEditorial Design & Art Direction

Southbound e-bikesBrand Design & Art Direction

Unu HealthBrand Identity & Digital Art Direction

33 MachBrand Identity & Digital Art Direction

Mimar StudioBrand Identity & Digital Content creation

LoeweGlobal Brand Campaign

YSLBlack Opium Launch Campaign

XBankBrand Identity & UX/UI

Mercedes-BenzSLK Special Launch Actions

DisneyBeauty & the Beast Premiere

HipercorFresquicidad Campaign

Armand BasiIn Me Launch Campaign

IQOSPink & Blue Launch Video

Full EarthPackaging Design

HashtagBrand Identity

Hipercor"Saborea" Website