When you have the most advanced technology and the most seductive designs you do not need an explanation to arouse interest. The SLK 2015 did just that, awakening emotions at the very first moment.

How can we capture that emotion in some creative pieces for the relaunch of the SLK?

THE AIM  Communicate the SLK relaunch with a Direct Marketing and Email Marketing campaign and a special action in retail. 

THE IDEA  Capture different emotions that customers experience: a void in the stomach, a small turn to the heart, your body asking for more emotions... In the different campaign pieces that we proposed, we transmit the emotion and intensity of driving an extreme vehicle in sensations.

You are lucky if you can live these emotions for the first time. But you are even luckier if you've already known them.

CLIENT  Mercedes-Benz, 2015

AGENCY  HAVAS Sport & Entertainment   

ROLE Idea, Art Direction

STATUS  Proposal