Savouring is appreciating a pleasant experience.

It is much more than eating, drinking, discovering new recipes... it's enjoying it.

Why not invite users to savour our content to be delighted with what we offer?. 

Introducing "Saborea", Hipercor's hub for delightful recipes and savoury content. The experience at


THE AIM  Create a digital & content experience for the foodiest clients of Hipercor.

THE CONCEPT  Saborea, which means "Savour it or taste it" in English, is call to savour the freshness that Hipercor has to offer.

We play with this word in each section of the web: Savour our fresh. Savour hundreds of recipes. Savour the best winery. Savour the life. Savour the healthy food. Savour the novelties.

Taste life and all the wonderful food it has to offer.

CLIENT  HIPERCOR, 2016-2017  

AGENCY  HAVAS Sports & Entertainment  

ROLE  Concept, Art Director, UX/UI Design


Selected Works

LeafBar TeasBranding & Digital Design Direction

IKEA - Assembly Guide for a Better FutureEditorial Design & Art Direction

Southbound e-bikesBrand Design & Art Direction

EEZE iGamingBrand Design, Art Direction & Product Design

Unu HealthBrand Identity & Digital Art Direction

33 MachBrand Identity & Digital Art Direction

Mimar StudioBrand Identity & Digital Content creation

LoeweGlobal Brand Campaign

YSLBlack Opium Launch Campaign

XBankBrand Identity & UX/UI

Mercedes-BenzSLK Special Launch Actions

DisneyBeauty & the Beast Premiere

HipercorFresquicidad Campaign

Armand BasiIn Me Launch Campaign

IQOSPink & Blue Launch Video

Full EarthPackaging Design

HashtagBrand Identity

Hipercor"Saborea" Website