This book - Assembly Guide for a Better Future - is here to give people an overview of IKEA's climate plan. To empower and inspire you to take action.
It is also meant to share the challenges we still need to overcome. And it is meant to show how each of us can make a difference at work, at home and as ambassadors for the future.
Together we can still change the outcome of the climate crisis.
Our actions are what speak loudest now.
THE AIM To show IKEA's role and commitment to become climate positive by 2030 whilst still growing the business.
The book is produced with a focus on sustainable materials and methods.
CLIENT IKEA, 2021
AGENCY Edelman, London
ROLE Concept & Editorial design
CREATIVE DIRECTOR Martin Jon Adolfsson
DESIGN DIRECTOR Steve Malkerty
LeafBar TeasBranding & Digital Design Direction
IKEA - Assembly Guide for a Better FutureEditorial Design & Art Direction
Southbound e-bikesBrand Design & Art Direction
Unu HealthBrand Identity & Digital Art Direction
33 MachBrand Identity & Digital Art Direction
Mimar StudioBrand Identity & Digital Content creation
LoeweGlobal Brand Campaign
YSLBlack Opium Launch Campaign
XBankBrand Identity & UX/UI
Mercedes-BenzSLK Special Launch Actions
DisneyBeauty & the Beast Premiere
Armand BasiIn Me Launch Campaign
IQOSPink & Blue Launch Video
Full EarthPackaging Design