Hashtag is a new restaurant located in Madrid that's inspired by the Spanish social tradition of eating, drinking, and sharing. 

They needed a visual identity to communicate this experience of sitting around a table and sharing a great meal.

Its USP is driven by the spirit of the brand: "eat, drink and share". It's more than a restaurant, it's an authentic Foodies Social Club.

"Eat what you love and share what you eat."

THE AIM  Create the brand concept, visual identity and storytelling for Hashtag Restaurant to connect and engage people.

THE CONCEPT  Hashtag is more than a restaurant, it’s ta community that foodies want to stay and be part of. 

It's an experience itself where everybody can decide the menu, magazine contents, vote the plates and share their passion for delicious food.

CLIENT  Hashtag Restaurant, 2015  

AGENCY  Freelance  

ROLE  Brand Strategy, Brand Concept, Art Direction