Full Earth is a new independent business that exports nuts, teas and spices from the Asian countries to Europe and the US.   

I was asked to create a visual identity that could represent the brand's products with a fresh, playful, and friendly look & feel.

THE AIM  Develop a series of designs for 5 nut plastic pouches and different patterns for future tea packages. They had the necessity to create a flexible visual identity that allows them to expand the product portfolio in the future.

THE PROJECT  Create a Brand System composed of lettering and a series of icons that represent nature: different types of plants from which dry fruits, tea, coffee and superfoods come from.

To complete the brand identity I created abstracts patterns that add personality and make the visual messaging more unique.

These elements give Full Earth a visual identity that's consistent and easily recognised, yet flexible enough for future product brand expansion.

CLIENT  Full Earth, 2018  

AGENCY  Freelance  

ROLE  Brand Strategy, Brand Concept, Visual Design, packaging


Selected Works

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Full EarthPackaging Design

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