Full Earth is a new independent business that exports nuts, teas and spices from the Asian countries to Europe and the US.
I was asked to create a visual identity that could represent the brand's products with a fresh, playful, and friendly look & feel.
THE AIM Develop a series of designs for 5 nut plastic pouches and different patterns for future tea packages. They had the necessity to create a flexible visual identity that allows them to expand the product portfolio in the future.
THE PROJECT Create a Brand System composed of lettering and a series of icons that represent nature: different types of plants from which dry fruits, tea, coffee and superfoods come from.
To complete the brand identity I created abstracts patterns that add personality and make the visual messaging more unique.
These elements give Full Earth a visual identity that's consistent and easily recognised, yet flexible enough for future product brand expansion.
CLIENT Full Earth, 2018
ROLE Brand Strategy, Brand Concept, Visual Design, packaging
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