For the launch of the new IQOS Pink & Blue, Philip Morris commissioned us to create an audiovisual piece that guesses your daily rituals and changes the perception of the world. 

We decided to create a world full of imagination and play.

Does this change everything?


THE AIM  Develop a video for the IQOS Pink &Blue launch and presentation event that excites customers about the new product and its features

THE CONCEPT Reinvent the art of daily life through original and ingenious visual games that stimulate curiosity.

We created a fresh, colourful, and summery video that's playful while still being sophisticated and refined.

CLIENT  Philip Morris, 2018

AGENCY  Variopinto Producciones  

ROLE Creative Direction, storyboarding

STATUS  Launched


Selected Works

LeafBar TeasBranding & Digital Design Direction

IKEA - Assembly Guide for a Better FutureEditorial Design & Art Direction

Southbound e-bikesBrand Design & Art Direction

EEZE iGamingBrand Design, Art Direction & Product Design

Unu HealthBrand Identity & Digital Art Direction

33 MachBrand Identity & Digital Art Direction

Mimar StudioBrand Identity & Digital Content creation

LoeweGlobal Brand Campaign

YSLBlack Opium Launch Campaign

XBankBrand Identity & UX/UI

Mercedes-BenzSLK Special Launch Actions

DisneyBeauty & the Beast Premiere

HipercorFresquicidad Campaign

Armand BasiIn Me Launch Campaign

IQOSPink & Blue Launch Video

Full EarthPackaging Design

HashtagBrand Identity

Hipercor"Saborea" Website