For the launch of the new IQOS Pink & Blue, Philip Morris commissioned us to create an audiovisual piece that guesses your daily rituals and changes the perception of the world. 

We decided to create a world full of imagination and play.

Does this change everything?

THE AIM  Develop a video for the IQOS Pink &Blue launch and presentation event that excites customers about the new product and its features

THE CONCEPT Reinvent the art of daily life through original and ingenious visual games that stimulate curiosity.

We created a fresh, colourful, and summery video that's playful while still being sophisticated and refined.

CLIENT  Philip Morris, 2018

AGENCY  Variopinto Producciones  

ROLE Creative Direction, storyboarding

STATUS  Launched