For the relaunch of Black Opium perfume by YSL, we created Night Shots, an immersive action for addicts to the night.

Do you need your dose of night? Get ready for it, anywhere, any moment.

THE AIM  Create a WOW! action that reaches the main target through an immersive experience.

THE CONCEPT  Night Shots

We created "escape spaces" where girls can immerse themselves in the night at any time of the day. We placed these spaces in locations opposite to what the night means. These are the places where we miss the night need a dose of it the most. Let's say... the library.

Prepare you to live a unique experience. Get on the platform and put on gloves and glasses. Once you have done it, pronounce the words that will completely immerse you in the night:

Black Opium.

CLIENT  YSL Perfums, 2015 

AGENCY  HAVAS Sport & Entertainment   

ROLE  Concept, Art Direction

STATUS  Proposal