Versatile, robust and affordable e-bikes engineered for Southern African lifestyles.

Tear up a trail, conquer a climb, cruise around the country club and along the coast on a Southbound e-bike that suits your lifestyle.

Discover adventure. Discover Southbound bikes.

THE AIM To introduce a new look for Southbound and define the style for their new e-bikes.

Today, new and improved models, and a sharper, more focused Southbound brand, offer riders from all walks of life a range of best-in-breed e-bikes, world-class after-sales services, and a unique, e-bike anywhere experience.

CLIENT  Southbound e-bikes, 2022 

AGENCY  Lucky Beard, London (SA project)

ROLE  Brand design & design direction

STATUS  life