For the premier of the 2017 film Beauty and the Beast, Disney commissioned us a series of activation ideas focus on the importance of inner beauty.  

THE AIM  Builds awareness and drives conversation around Disney's The Beauty and the Beast before the premier.

THE CONCEPT  In 2017, with the release of Beauty and the Beast in the real image, the spell spread throughout the city.

The inhabitants of the castle were trapped on digital screens, waiting for a gesture of love to return them to their original form.

“Only one gesture of love will break the spell." Will it be yours?

CLIENT  Disney, 2017

AGENCY  Havas Worldwide  

ROLE Creative ideas, Art Direction

STATUS  Proposal ideas