Full Earth is a new independent business that exports nuts, teas and spices from the Asian countries to Europe and the US.   

I was asked to create a visual identity that could represent the brand's products with a fresh, playful, and friendly look & feel.

THE AIM  Develop a series of designs for 5 nut plastic pouches and different patterns for future tea packages. They had the necessity to create a flexible visual identity that allows them to expand the product portfolio in the future.

THE PROJECT  Create a Brand System composed of lettering and a series of icons that represent nature: different types of plants from which dry fruits, tea, coffee and superfoods come from.

To complete the brand identity I created abstracts patterns that add personality and make the visual messaging more unique.

These elements give Full Earth a visual identity that's consistent and easily recognised, yet flexible enough for future product brand expansion.

CLIENT  Full Earth, 2018  

AGENCY  Freelance  

ROLE  Brand Strategy, Brand Concept, Visual Design, packaging