For the launch of In Me perfume by Armand Basi, we talk about a woman who enjoys the noise, the city streets, the chaos, the freneticism. We talk about a woman who enjoys silence, calm, intimate and nature.

Both women are the same: the one who finds the balance between both worlds.

That’s IN ME, the point where these two worlds connect.

THE AIM  Create a launch campaign & branded content for the new perfume of Armand Basi: IN ME, inspired by the city of Barcelona and contemporary women.

THE INSIGHT  "I like city life, the people, the environment, and everything it has to offer. At the same time, the deepest part of me feels the need to reconnect with nature.

When I find this connection I get the strength that is IN ME, to do what I love".

THE IDEA  8 real and influent women revealed their “IN ME Place”. We collected their impressions in a series of videos and shared them with people creating an online community with IN ME places. Users could participate and share their special place.

The campaign ended with all that IN ME places edited in a physical luxury guide.

CLIENT  Armand Basi, 2015 

AGENCY  HAVAS Sport & Entertainment   

ROLE  Idea, Art Direction

STATUS  Proposal