For the relaunch of Black Opium perfume by YSL, we created Night Shots, an immersive action for addicts to the night.

Do you need your dose of night? Get ready for it, anywhere, any moment.



THE AIM  Create a WOW! action that reaches the main target through an immersive experience.

THE CONCEPT  Night Shots

We created "escape spaces" where girls can immerse themselves in the night at any time of the day. We placed these spaces in locations opposite to what the night means. These are the places where we miss the night need a dose of it the most. Let's say... the library.

Prepare you to live a unique experience. Get on the platform and put on gloves and glasses. Once you have done it, pronounce the words that will completely immerse you in the night:

Black Opium.

CLIENT  YSL Perfums, 2015 

AGENCY  HAVAS Sport & Entertainment   

ROLE  Concept, Art Direction

STATUS  Proposal

1_YSL
2_YSL-2
3_YSL
4_YSL-2
5_YSL

Selected Works

Mimar StudioBrand Identity & Digital Content creation

LoeweGlobal Brand Campaign

YSLBlack Opium Launch Campaign

XBankBrand Identity & UX/UI

Mercedes-BenzSLK Special Launch Actions

DisneyBeauty & the Beast Premiere

HipercorFresquicidad Campaign

Armand BasiIn Me Launch Campaign

IQOSPink & Blue Launch Video

Full EarthPackaging Design

HashtagBrand Identity

Hipercor"Saborea" Website