When you have the most advanced technology and the most seductive designs you do not need an explanation to arouse interest. The SLK 2015 did just that, awakening emotions at the very first moment.
How can we capture that emotion in some creative pieces for the relaunch of the SLK?
THE AIM Communicate the SLK relaunch with a Direct Marketing and Email Marketing campaign and a special action in retail.
THE IDEA Capture different emotions that customers experience: a void in the stomach, a small turn to the heart, your body asking for more emotions... In the different campaign pieces that we proposed, we transmit the emotion and intensity of driving an extreme vehicle in sensations.
You are lucky if you can live these emotions for the first time. But you are even luckier if you've already known them.
CLIENT Mercedes-Benz, 2015
AGENCY HAVAS Sport & Entertainment
ROLE Idea, Art Direction
Mimar StudioBrand Identity & Digital Content creation
LoeweGlobal Brand Campaign
YSLBlack Opium Launch Campaign
XBankBrand Identity & UX/UI
Mercedes-BenzSLK Special Launch Actions
DisneyBeauty & the Beast Premiere
Armand BasiIn Me Launch Campaign
IQOSPink & Blue Launch Video
Full EarthPackaging Design