For the launch of the new IQOS Pink & Blue, Philip Morris commissioned us to create an audiovisual piece that guesses your daily rituals and changes the perception of the world.
We decided to create a world full of imagination and play.
Does this change everything?
THE AIM Develop a video for the IQOS Pink &Blue launch and presentation event that excites customers about the new product and its features
THE CONCEPT Reinvent the art of daily life through original and ingenious visual games that stimulate curiosity.
We created a fresh, colourful, and summery video that's playful while still being sophisticated and refined.
CLIENT Philip Morris, 2018
AGENCY Variopinto Producciones
ROLE Creative Direction, storyboarding
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